Gyms · Studios · Fitness clubs

A third of your members will quit this year. Most of them gave you weeks of warning.

Members rarely stop suddenly — they fade: fewer visits, missed classes, then a cancellation that "came out of nowhere." Harpy's Retention Radar reads your booking data and hands you a weekly list of who's fading, before they're gone.

See the live demo   Get it on your data
~33%average annual member churn across the fitness industry
90 daysthe window where most dropouts happen — and can be prevented
25–95%profit lift from just a 5% improvement in retention

See it working — live demo

This is the actual dashboard, running on realistic sample data for a 412-member club. Scroll inside it: risk-ranked members, the "fade" chart, and what drives churn.

interactive demo · synthetic data · open full-screen

How it works

No new software for your staff to learn. It plugs into what you already use.

01

Connect

We pull attendance, bookings and billing from your system — Mindbody, Glofox, PushPress, TeamUp, or even spreadsheets.

02

Model

A risk model trained on your members learns what fading looks like at your club: visit gaps, frequency trends, tenure, contract dates.

03

Act

Every Monday you get a ranked contact list with the reason each member was flagged — so a 5-minute check-in text saves a membership.

Packages for fitness businesses

Fixed prices, sized for independent gyms and studios — not enterprise chains.

Retention Audit

$2,500 fixed fee

2 weeks

  • Churn analysis of your last 12–24 months of data
  • Where and when you actually lose members
  • Revenue-at-risk figure for your club
  • Action plan — useful even if we stop here
Start with the audit
flagship

Retention Radar

$9,000 fixed fee setup

live in 30 days

  • The dashboard above, on your real member data
  • Connected to your booking system, refreshed nightly
  • Weekly at-risk contact list to your inbox
  • Staff walkthrough + outreach playbook
  • Audit fee credited if you continue
Get Retention Radar

Managed Retention

$750/month

ongoing · cancel anytime

  • Model monitoring and monthly re-training
  • New reports and automations as you grow
  • Quarterly retention review with owner
  • Direct line to your data engineer
Ask about managed

Owner questions, answered

My studio is small — I know all my members. Do I need this?

Honestly, maybe not. Under ~150 members, personal relationships beat any model. Retention Radar earns its keep from roughly 200 members up, when the quiet faders start slipping past you. If you're smaller, the one-off Retention Audit still tells you where your churn concentrates.

Which booking systems do you support?

Any system that exports data: Mindbody, Glofox, PushPress, TeamUp, Wodify, Zen Planner and others. Worst case, we work from CSV exports — connecting messy sources is literally our core skill.

Is member data safe?

We work under NDA, access only the fields the model needs (attendance, bookings, plan, tenure — never payment details), and your data stays in an environment you control. Access is removed at handover.

What results should I expect?

The model reliably finds fading members — the research is solid. The saves come from your outreach: clubs that consistently contact flagged members typically recover a meaningful share of them. We set a baseline in month one so you can see the effect in your own numbers, not ours.

Free retention check for your club

Send us one attendance export. We'll tell you your real churn pattern and revenue at risk in a 30-minute call — no commitment.

Book the free check